The NEW Microsoft Windows 7 Phone

Now there is competition for Apple. The new Microsoft Windows 7 phone has emerged. Coming out this Christmas. Could this put Apple out of being number 1 for a phone? I don't think so. Its all about Apple's strength: They have the whole package, not just the iPhone itself. And that's where MS usually fails (same story with iPod vs. Zune) The primary difference between the two is with the MS7 I can go to John Smith first in my contacts and I also immediately see all of his updates/emails/photos tagged J.Smith. Which this is more of an advancement in application integration. Which is a huge deal. If you want to get to your content, it's right there. No scrolling through multiple menu interfaces.

I don't really care for a Samsung or LG due to there hardware issues. There a huge problem. I know some of you would agree with this, if you have had one in the past. Most MS phones aren't that great either, so even if the MS 7 is awesome, what will they get a decent hardware platform for it? I would hope so. It doesn't need to just look good, but also perform the right way to.

I found this information online when I was browsing about the MS 7, this came up with the features of the new MS 7 Phone which includes six hubs built on specific themes reflecting activities that matter most to people:

*People. This hub delivers an engaging social experience by bringing together relevant content based on the person, including his or her live feeds from social networks and photos. It also provides a central place from which to post updates to Facebook and Windows Live in one step.

* Pictures. This hub makes it easy to share pictures and video to a social network in one step. Windows Phone 7 Series also brings together a user's photos by integrating with the Web and PC, making the phone the ideal place to view a person's entire picture and video collection.

* Games. This hub delivers the first and only official Xbox LIVE experience on a phone, including Xbox LIVE games, Spotlight feed and the ability to see a gamers avatar, Achievements and gamer profile. With more than 23 million active members around the world, Xbox LIVE unlocks a world of friends, games and entertainment on Xbox 360, and now also on Windows Phone 7 Series.

* Music + Video. This hub creates an incredible media experience that brings the best of Zune, including content from a user's PC, online music services and even a built-in FM radio into one simple place that is all about music and video. Users can turn their media experience into a social one with Zune Social on a PC and share their media recommendations with like-minded music lovers. The playback experience is rich and easy to navigate, and immerses the listener in the content.

* Marketplace. This hub allows the user to easily discover and load the phone with certified applications and games.

* Office. This hub brings the familiar experience of the world's leading productivity software to the Windows Phone. With access to Office, OneNote and SharePoint Workspace all in one place, users can easily read, edit and share documents. With the additional power of Outlook Mobile, users stay productive and up to date while on the go.

After reading all of this information about it. Would you be one to switch to the new MS 7 or stick with Apple? I would like to hear your thoughts on this. I have also included the link to where you can view the full replay of Steve Ballmer's press conference at Mobile World Congress, and to experience Windows Phone 7 Series through an online product demo,

www.microsoft.com/news/windowsphone.